PANTENE: The Toughest Job Interview Film

Pantene believes that every woman should live without limits, whatever choice she makes for herself, especially her hair.

In this social experiment, we put a spotlight at a requirement commonly found in job advertisements in Indonesia: berpenampilan menarik (looks attractive). Tainted with biases--even hair stereotyping--it affects how young women see themselves and their potential to succeed. With over half a million female graduates every year, this requirement poses a limit to their prospect of landing jobs.

Peek into what today’s young women think about berpenampilan menarik. It appears that they are redefining this job requirement to be more inclusive, however they choose to express themselves through their hair.

PANTENE
#RambutTanpaBatas
(#LimitlessHair)

 

FEATURE ARTICLES

Click on the images below.

“Pantene has released a new social experiment film in Indonesia that focuses on stereotypes surrounding “berpenampilan menarik” (looks attractive) and its impact on a young woman’s success.”

—Branding In Asia

"...a dramatic little video that not only focuses on the negative self-esteem impacts of such a stipulation (berpenampilan menarik) but also reveals how utterly ridiculous it is in the first place.”

--Campaign Asia

“

Pantene uncovers hair stereotyping surrounding “berpenampilan menarik” (looks attractive) and its impact on a young woman’s success.”

—Campaign Brief Asia

“Pantene… questions why ‘looks attractive’ is still as a criteria for job recruitment in Indonesia today.” 

—Marcomm

“Only 13 days from launch of Pantene Indonesia “Interview Kerja Yang Terberat”, the video has been viewed more than 5.3 million times and still growing. There are more than 150 inspiring comments from the viewers who support that every Indonesian women must learn to be daring because we are special.”

—Fimela.com

Pantene launched #LimitlessHair campaign supporting Indonesian women who dare to be different and who are able to showcase their potential without limits."

—Bisnis.com

“Pantene initiates a change to ‘Looks Attractive’ stereotype.”

—Her World

“Wanting to change the standard of ‘berpenampilan menarik’ (looks attractive) in job recruitment, Pantene encourages Indonesian women to be confident with #LimitlessHair.”

—Seremonia

“Pantene supports confident Indonesian women with #LimitlessHair to change the standards of "looks attractive" in job recruitment.”

—Market Track ID

“Pantene believes that we should not judge candidates based on physical appearance like hairstyle but on their capability & potential.”

—Fimela.com

“Pantene’s ‘The Toughest Job Interview’ exposes the subconscious bias that many candidates are unfairly subjected to during job interviews in Indonesia.” 

—Liputan

“Pantene dares to change the stigma…”

—SindoNews

 

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