PANTENE GREAT SHORT HAIR DAYS
There are many different reasons why women cut their hair short: for easy maintenance; to cut off damaged tips; to get over a heartache; to remove bad luck; to refresh their look; to look younger; etc.
Despite these reasons, women who choose to cut their hair short, especially in a traditional society such as Indonesia, will always be perceived as strong women who dare to defy stereotypes.
Pantene supports these women by creating a platform that encourages them to just go for it—cut their hair amidst potential criticism—and providing a product that enables great short hair days.
PANTENE MICELLAR AT HOME (THAILAND)
The lockdowns all over the world in 2020 took its toll on the physical and emotional well-being of women. That’s when “languishing” because the buzzword among mental health advocates, which also made it to the local vernacular.
According to Corey Keyes, a well-known sociologist and psychologist, “languish” in psychology is “emptiness and stagnation, constituting a life of quiet despair...”
In response to this, Pantene Micellar, a product that promises a “light and lively feeling after use”, sent out a message to “Live Life Lively” (translated from Thai) despite being locked at home. We encouraged women to think positive and find ways to make their everyday routines more fun and lively as exemplified by the brand ambassador, Yaya.
PANTENE MICELLAR ROSEWATER OUTDOORS (THAILAND)
PANTENE SANSA (THAILAND)
PANTENE “MATCH THE COVER” (THAILAND)
PANTENE NUTRI BLENDS LAUNCH (THAILAND)
PANTENE SANSA (INDONESIA)
PANTENE RAMBUT KEBAL, RAMBUT TEBAL (INDONESIA)
PANTENE SANSA (VIETNAM & MALAYSIA)
PANTENE LOVE IS IN THE AIR (PHILIPPINES)
PANTENE SALONTASTIC (PHILIPPINES & THAILAND)
PANTENE (TUTUTCHANG-Tutchang)
PANTENE SANSA “PUSH MO LONG” PHILIPPINES
PANTENE Pas! (ANTI-DANDRUFF SHAMPOO ID)
PANTENE Perfect On Insta Ready
PANTENE NEW NORMAL (PANDEMIC PRODUCTIONS)
Work created in the context of Covid19 which are a testament to the agility, resourcefulness and can-do spirit of the team behind them. Shot remotely with minimal crew, equipment and prep time.
